How to Become a Successful Content Creator

What Is a Content Creator?
A content creator is responsible for producing written, audio, or visual information for content marketing platforms, like social media or blogs.

We’re using the word “content” pretty loosely here. Today, content could be a video on TikTok, a Instagram testimonial, or a blog post for a website. Regardless of type, content usually has an end goal in mind. People often create content to target a selected audience and evoke a response — like a new follow, site visit, or sale.

So when we’re defining a content creator, we’re talking about someone whose job focuses on creating content with the intent to connect and market to a specific audience.

How to Become a Content Creator
As a content creator, you can work in-house for a brand or business, as part of an agency, or as a freelancer. You don’t need a degree, but you will need a portfolio and experience. You can gain content creation experience through internships, developing personal projects, or with freelancing.

As a freelance content creator, you’ll have the opportunity to create multiple types of content for a range of clients. It’s not uncommon for freelancer content creators to specialize in an industry or content medium (think of the Youtube beauty guru that only uploads product reviews.)

Many popular social media influencers are basically content creators. They regularly create content that grows their following and increases their audience engagement. With a large enough following, they can attract brands and companies that will pay to feature their product in the influencer’s content.

Becoming an influencer is another way to build out your portfolio, but you’ll need to take care to demonstrate your range. Employers enjoy reviewing portfolios that include projects for different industries and marketing channels.

As you create, be sure to document your most successful or favorite projects for your portfolio. Add a few lines about what made the project successful, or why you liked working on it.

Your portfolio will be the best example of your work and skillset, so don’t hesitate to include projects where you shined your brightest.